Public Value Communication Project

Public Value Communication Project

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Jardim Ângela, Capão Redondo, Jardim São Luiz and Campo Limpo areas hold 92 state schools that serve about 1,200 high school students per school unit, reaching more than 100,000 students according to data from the State Education Department of Sao Paulo.

High school is the bridge for the youth resident in outskirts to access higher education and preparation schools for low-income people located in these areas offer training for students in academic transition who face numerous difficulties to consolidate this process in a successful way.

Thinking of a public value solution of, the Historiorama Association and the Desenrola e Não Me Enrola Collective Program pictured in the communication a way to recognize and enhance the work developed by the Low-Income Preparation Schools that help young people living on the outskirts to develop and complement the knowledge necessary to have access to college and, consequently, improve their chances of economic development, quality of life for their families and even the community in which they live.

Communication is one of the basic elements to generate real opportunities for the inhabitants of the territory so they can connect, know, experience and mainly recognize the lacks and possibilities of living, working and studying in Capão Redondo, Campo Limpo, Jardim Ângela and Jardim São Luiz neighborhoods.

In view of this, they sought to develop training and informative activities aimed at qualification and loyalty of the public assisted or impacted by organizations, collective programs, social and cultural agents that seek to better change the social dynamics of the territory, through public purposes projects.




Impact initially impact up to 2,000 students, modifying the young person’s life perspective and broadening their horizons to socially ascend in and out of the periphery.

The development of the community in the medium and long term occurs with the growth of residents who will be aware of their rights and duties, to intervene in the social improvements of the territory. Without this profile of residents, the outskirts cannot advance in its structural issues.

Want to know more about Projeto Comunicação de Valor Público?

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The Historiorama is an education and communication project from Campo Limpo, outskirts of the southern area of São Paulo, working to strengthen the right each and every one has to make a stand in the world.

O “Desenrola” aims to transform imaginaries and narratives about the outskirts and their inhabitants through communication. Based on the identity, territory and repertoire focal points, the program works with communication training, journalistic content production and research on the cultural identity of the outskirts of São Paulo.

Flexible Investment

ABH Foundation works with flexible investment for the organizations it supports. The goals of Projeto Comunicação de Valor Público are as follows:


  • Creation of four Communication and Mobilization Centers within the structures of four preparatory low income courses for college entrance examination, offering to these centers and its leaders the proper training for diagnosing and mapping the public, create a strategic planning, content planning, execution of communication plan, technical training in languages such as text, video and photography, and measurement and evaluation of results;   
  • Provision of communicative production equipment to each preparatory low income course for college entrance examination, so as to ensure the minimum necessary for this communicative production to be done autonomously after the end of this project in order to broaden the dialogue of the schools with their target public in the territories;   
  • Increase in the number of students assisted by the preparatory low income courses for college entrance examination, through communication actions, increasing the real chances of access to higher education;  
  • Attract partners who know and recognize the relevance of preparatory low income courses for college entrance examination for the transformation of the territory;
  • Attract qualified teachers, increasing the capacity of the schools.   


Of the 3 courses that began in the program, one of them gave up the process and it was decided that the surplus of funds should be invested on the improvement of the “package” of equipment of the 2 remaining courses.


  • 10 training meetings;
  • 40 hours of content;
  • R $ 7 thousand of donated equipment;
  • 2 campaigns aimed at mobilizing structured volunteer teachers;
  • Youth Enrollment rose from 630 in 2018 to 890 in 2019 on the Ubuntu Network;
  • 2 communication cores formed.


  • Ubuntu Network Communication Team engaged on the Organization’s external communication tasks;
  • Changed the visual identity;
  • Used graphic content platforms;
  • The Ubuntu Network has decided to leverage the communication skills it has acquired to launch a collaborative funding campaign (in the planning phase) soon;
  • Ubuntu Network social networks now have a direct link for the public to ask questions to the communications’ team;
  • During the training process, the Ubuntu Network obtained an institutional partner, which is the Lauro Campos Foundation, to support lectures and debates with students;
  • Created new channels on the social networks of preparatory courses (Instagram);
  • Formatted institutional releases for dialogue with the press.

Popular Preparatory Course Carolina de Jesus

  • Use of the preparatory course logo in the standard pieces of publicity in social networks;
  • Built a contact mailing of journalists to publicize their actions in the territory of Capão Redondo;
  • Start of photographic coverage and interviews with young people in classrooms for historical record and later contact with the press;
  • Created new channels on the social networks of preparatory courses (Instagram)
  • Set of themes for campaigns (Carolina Maria de Jesus preparatory courses)
  • Formatted institutional releases for dialogue with the press.


DURATION OF SUPPORT: From October 2018 to March 2019 


“We at Ubuntu course don’t have much technical knowledge about communication; sometimes our daily work is not shown correctly or in the best way. The project has shown us ways to follow and how we can optimize our work. I hope to get better every day so that I can expand my work as a popular education in the periphery.” Valesca, 28, Jd. Jacira


“Communication training for popular preparatory courses has been helping to understand and apply strategies that add to the preparatory course, such as forging ties with partner media, using partner media as a means of interacting with students, planning communication to organize ourselves in relation to an action that the course wants to do as a trade fair for professions and the like. I believe this makes it easier to communicate with students beyond the school day, show more of the preparatory course in the networks defining what is the purpose of the preparatory course and the organization of subjects for the actions that are performed.” Leo Aguiar, Cursinho Carolina Maria de Jesus, 21 years old, Jd. Guaruja


“I believe this training has been of great importance. Communication in Ubuntu has always been, in a way, outdated, never before has there been a center that took care of the unique and exclusive social networks and communication of the preparatory course. With the knowledge that we have been acquiring at the Media Center, we are already moving much more effectively, I believe that now even the dialogue within the team will be improved in the matter of decision making. I am sure that (and this is our main goal) we will communicate with our students in a much more useful way, not only teaching and informing but also helping and welcoming, embracing everyone within our Ubuntu philosophy.” Pedro, Cursinho Ubuntu, 18, Sonia Regina