Studio of Ideas Association

Project Well Living

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Solidarity finance and training women to build their own houses

The city of Cariacica, in the state of Espirito Santo, has a population of about 350.000 people and encompasses 13 regions. Vila Dourada is a neighborhood that emerged from illegal land sub-divisions. As a result it has precarious occupancy conditions, unpaved streets and lacks basic sanitation systems. This neighborhood has 23.000 residents and 40% of them are beneficiaries of Bolsa Familia Program.

Studio of Ideas Association was created to promote local socio-economic development by means of three pillars: housing inclusion, community strengthening and improvement of local economy through supportive finance.

The project aims at engaging women of the community to participate in the Bem Morar (live well) collaborative fund, which provides microcredit for constructions and boosts the operation of the ecological bricks plant. The bricks are used in the building of houses.



Sponsored by Fundação ABH and BrazilFoundation, Studio of Ideas aimed at:

  • Assisting 8 families who do not have a house of their own, with an income that ranges from 0 to 4 minimum wages;
  • Providing proper housing access to 32 people;
  • Training 5 people in the production of ecological bricks, who will be a paid for the work done;
  • Expanding women´s involvement in the construction of their houses.



  • 10 women trained in the manufacture of bricks and/or building houses;
  • 3 of the 10 trained women are inserted in the labor market in the construction area;
  • The Bem morar project is marketing bricks and providing manpower for construction;
  • Mutual-aid effort for construction of the first house for one of the participants of the project, built with labor provided by women trained in the project;
  • Increase of 100% of the quality of the ecological bricks (finishing and resistance) with the acquisition of a press by the project, which enabled the expansion of the competitiveness in the market;
  • Increase in the number of interested clients and negotiation of the commercialization of bricks in other places;
  • Increase in the number of contributors to the Bem Morar Collaborative Fund, enabling the completion of a family home and the beginning of the project for the construction of a second home;
  • The proposal is that each brick marketed can help in the production of at least one other brick, which will be assigned to build homes for those who do not have a home;
  • Civil construction training workshops.

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