Our Beliefs

Our vision:

Each of us has the power to change lives. Together, we are stronger and can go distance! We believe in a selfless and giving society aimed at activating social change and building connections for a better Brazil, with less inequalities and more social justice.

Our purpose:

To foster the development of vulnerable communities, expanding access to opportunities and increasing their quality of life.

Our motto:

“The whole is greater than the sum of parts!”

Our values:

  • Commitment;
  • Cooperation;
  • Empathy;
  • Ethics;
  • Social transformation mentality;
  • Win win mentality.

__Sustainability Tripod

Throughout our journey, we realize that “the whole is greater than the sum of its parts”!

While have realized that investing in education, entrepreneurship and innovation surely make a difference but, the greatest potential for creating real social change lies within the expansion of community development.

Community development is the effort of improving the conditions of those who are living in a delimited underpriviledged territory. Our actions should always consider the community specificities with the utmost respect for their own valeus, history and background. Local development  to turn needs and dreams into reality.It would lead to an awareness of local potential generating the promotion of wealth and job opportunities, all made possible by the execution of a bespoken plan.

When we work on community development, we understand that all issues such as education, health, employment level, and other environmental factors, are interdependent. Thus, by working with them as a whole, we are more likely to change the local status quo.

Recognizing that the community members are the most valuable part of this construction, the participation of other actors from the public and private sectors is also very crucial.

We invite everyone to embark on this journey and build a better future with more possibilities for all!


The Chinese Bamboo Lesson

“Many things in life are like the Chinese bamboo tree. You work and you invest time and effort, and you do everything you can possibly do to nurture growth, yet sometimes you don’t see anything for weeks, months, or even years. But, if you’re patient and keep working and nurturing, that “fifth year” will come, and you will be astonished at the growth and change you see taking place” (Stephen Covey’s book)

Read the full text!