The Panthers’ Productions Collective (Coletivo Panteras Produções) started from a 6ª class of News School – a social initiative of Campo Limpo neighborhood that aims to insert youth in the job market, more specifically in the communications branch, by making use of information technologies – which a percentage of the participants had attended workshops that dealt with the subjects, such as journalism and audiovisual.
Feeling the need of representation, the group has come to an understanding that the racial issue must be prioritized within media platforms, once they felt like black people have always been neglected and unseen, even derided, creating a deep effect in their self-esteem.
Hence, the collective understands that the image is from crucial importance when it comes to rescuing their ancestry, and consequently, the social life of every and any black people living in the favela.
The main objective of this work is to create spaces where black people can see themselves and feel like protagonists of their own histories.
The Peripheric Connections project aims to inspire a connection between thrift store entrepreneurs and peripheric artists, creating a bond between those entrepreneurs that wishes to publicize his store, with models and peripheric artists with the will to promote their works.
In this way, the panther’s productions collective (Coletivo Panteras Produções) will function as a facilitator of this meeting, and will produce materials for digital promulgation for each thrift store (containing creation and consulting for the social media profiles, publication pictures and network spread) and for each peripheric artist involved in the project (containing the photo shoot and portfolio material).
Nowadays, media and publicity attach the idea of perfection to certain physical features, such as, having a thin body, straight hair, light skin and some patterns that does not consider the big miscegenation and plurality of the Brazilian population. When we look at citizens of São Paulo’s peripheric regions it is possible to notice that they are not segregated only by a socio-spatial matter, forced by a society and a state that pushes them further away from São Paulo city center, but also by an individual and collectively aesthetic acceptance.
Bound to this the peripheric consumption is mostly done on department stores that are, very often, located in other regions and little attention is given to the local establishments both by ignorance of their existence and by their “status”.
Taking the textile industry as an example, it is very common to the public in general to search for the lowest prices, a necessity that is readily complied by the international clothing stores network, that controls this market niche with questionable ethics and unfair competition by exploring manpower in ways similar to slavery, generate enormous quantities of residues harmful to the environment with inadequate disposal of it.
According to the “dirty fashion” report, from Changing Markets Foundation and data from Banco Mundial, viscous manufacturers and textile industry brands are responsible for around 20% of air and water pollution. This allows the shrinking of production prices, making their products more attractive than any other local manufacturer, creating a lack, that is deeper when considering the peripheric manufacturer.
The big business capital and influence of those stores are commonly attached to invasive publicity and fashion tendencies that fade away faster each time, attracting an enormous quantity of consumers who leave aside small clothing producers and consequently stop moving the local economy in a cyclical process, generating even more profit to the big networks.
Thrift stores are an alternative to being fashionable, saving money, helping to reduce textile waste and making the local creative economy spin. Thrift stores are also a substantial part of the peripheric consumption culture, that has been stigmatized for decades and can be rescued.
The produced photos are from major importance for artists and for the thrift stores. The latter will find in our services a way of reaching greater visibility and increase their profits. Regarding the artists, this material is a way of optimizing their portfolio (they will have a formal divulgation material of their work, which is commonly demanded by communication producers and other artistic industries, besides the experience of a professional photographic shooting).
The Peripheric Connections project intends at assisting 7 thrift store and promote 23 models, that will be selected virtually based on the completion of a Google Docs form. The process will be divided into 5 steps:
Some of the criteria will be prioritized for selection, aiming to embrace all districts’ diversity.
A general meeting will be arranged with the selected models to explain the project, align expectations, present the thrift shops and align participants’ agendas; Moreover, most of the communication will be via phone and WhatsApp.
Before each essay, the artists will have a meal and listen to a brief summary of the project. After the essay, all produced materials will be sent for both, artists and entrepreneurs.
Lastly, besides the professional photo shooting experience, the artists will be able to use the material to optimize its portfolio (photographic material is required in communication and other artistic industries).
Virtual marketing techniques will be remembered, as well as the media and divulgation plans. The entrepreneurs’ doubts will be answered, and they will have support throughout the project via WhatsApp. We will follow the entrepreneurs and models’ social pages, and keep up with the publications made, sharing them until the end of the project. The artists will also have access to a Goggle Drive’ folder, upload with their pictures that can be used in their social pages and portfolio.
The photos taken are extremely important for us to work on the image of the peripheral commerce and dismantle the society’s image of thrift stores as dirty and dusty places. With the photos, we will help them with posting techniques (timing to publish, types of captions, tags they should use) to give visibility to their enterprise within the community. The project will share the produced materials using QR codes, Instagram and Facebook posts.