BrazilFoundation mobilizes resources to be applied in ideas and actions that can transform Brazil.
The foundation works along with leaders, social organizations and a global network of supporters to promote equality, social justice and opportunity for every Brazilian citizen.
In 2015, BrazilFoundation and Fundação ABH have partnered up in order to sponsor Vivenda Program.
Vivenda Program was created in 2013 to offer solution on scale to housing conditions, which affect the health of the population, particularly the low-income population. The project offers an integrated service package – loans, technical assistance, skilled labor and materials – thus enabling a fast, cheap, and quality housing renovation, focusing on improving the residents’ health and quality of life.
The goal of Vivenda Program is to make the access to healthy housing democratic. To achieve it, we have created an innovative business model to renovate housings, which will offer access to this type of services for the low-income population on a scale format.
With the support of Fundação ABH and BrazilFoundation, Vivenda Program planned to make this innovative business model feasible by:
According to the indicators listed in the project, we have achieved the following results so far:
“One of the most important things a project must do in its initial stage is to put its sales strategy to test, which means, understand the sales’ dynamics, starting from approaching potential customers up to closing a deal.”
Marcelo Coelho (responsible for the sales department at Vivenda Program)