Public Value Communication Project

Public Value Communication Project



Jardim Ângela, Capão Redondo, Jardim São Luiz and Campo Limpo areas hold 92 state schools that serve about 1,200 high school students per school unit, reaching more than 100,000 students according to data from the State Education Department of Sao Paulo.

High school is the bridge for the youth resident in outskirts to access higher education and preparation schools for low-income people located in these areas offer training for students in academic transition who face numerous difficulties to consolidate this process in a successful way.

Thinking of a public value solution of, the Historiorama Association and the Desenrola e Não Me Enrola Collective Program pictured in the communication a way to recognize and enhance the work developed by the Low-Income Preparation Schools that help young people living on the outskirts to develop and complement the knowledge necessary to have access to college and, consequently, improve their chances of economic development, quality of life for their families and even the community in which they live.

Communication is one of the basic elements to generate real opportunities for the inhabitants of the territory so they can connect, know, experience and mainly recognize the lacks and possibilities of living, working and studying in Capão Redondo, Campo Limpo, Jardim Ângela and Jardim São Luiz neighborhoods.

In view of this, they sought to develop training and informative activities aimed at qualification and loyalty of the public assisted or impacted by organizations, collective programs, social and cultural agents that seek to better change the social dynamics of the territory, through public purposes projects.




Impact initially impact up to 2,000 students, modifying the young person’s life perspective and broadening their horizons to socially ascend in and out of the periphery.

The development of the community in the medium and long term occurs with the growth of residents who will be aware of their rights and duties, to intervene in the social improvements of the territory. Without this profile of residents, the outskirts cannot advance in its structural issues.

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The Historiorama is an education and communication project from Campo Limpo, outskirts of the southern area of São Paulo, working to strengthen the right each and every one has to make a stand in the world.

O “Desenrola” aims to transform imaginaries and narratives about the outskirts and their inhabitants through communication. Based on the identity, territory and repertoire focal points, the program works with communication training, journalistic content production and research on the cultural identity of the outskirts of São Paulo.

Flexible Investment

ABH Foundation works with flexible investment for the organizations it supports. The goals of Projeto Comunicação de Valor Público are as follows:


  • Creation of four Communication and Mobilization Centers within the structures of four preparatory low income courses for college entrance examination, offering to these centers and its leaders the proper training for diagnosing and mapping the public, create a strategic planning, content planning, execution of communication plan, technical training in languages such as text, video and photography, and measurement and evaluation of results;   
  • Provision of communicative production equipment to each preparatory low income course for college entrance examination, so as to ensure the minimum necessary for this communicative production to be done autonomously after the end of this project in order to broaden the dialogue of the schools with their target public in the territories;   
  • Increase in the number of students assisted by the preparatory low income courses for college entrance examination, through communication actions, increasing the real chances of access to higher education;  
  • Attract partners who know and recognize the relevance of preparatory low income courses for college entrance examination for the transformation of the territory;
  • Attract qualified teachers, increasing the capacity of the schools.